In order to narrow down our target audience we have to look at demographics and psycho graphics. Demographics cover things like age, gender and social class. You can look at the JICNAR scale, which divides it up into to categories based on occupation, wealth and education.
You then can divide the audience up into psycho-graphics, this is where the consumer is categorized in terms of their needs and desires. You can also look at what kind of TV they watch, their hobbies etc. and this will all help decide whether they are the right audience for your band.
Trying to define the band:
It is a young band in our music video so it attracts girls and also boys who want to look like them - they are almost like inspiration and role models for the boys.
The girl is going to be very attractive so this also grabs the attention of the boys.
You then can divide the audience up into psycho-graphics, this is where the consumer is categorized in terms of their needs and desires. You can also look at what kind of TV they watch, their hobbies etc. and this will all help decide whether they are the right audience for your band.
Trying to define the band:
It is a young band in our music video so it attracts girls and also boys who want to look like them - they are almost like inspiration and role models for the boys.
The girl is going to be very attractive so this also grabs the attention of the boys.
Uni is an important part of the video which attracts and involves young people.
The band that we are creating are going to be quite alternative and cool so this will attract other young and upcoming bands.
The kooks are organic
artists, so therefore we will make the band that we are creating
organic.
This attracts people who like organic and real artists compared
to synthetic artists.
Therefore, someone like this for example:
Name: Kitty O’Connor
Age:
18
Occupation:
Student
Where
do you live?
Right now, I live in Los Angeles with my
family but I am originally from Bath.
What
kind of music do you like?
Since living in America i’ve become more
open to American style artists like Jay- Z and Kanye. But I really enjoy that
British sound that comes from bands like The Arctic Monkeys and Two Door Cinema
Club.
What
about the band attracts you?
Other than the fact the boys are gorge? I
love the idea that when a band like this performs it looks like it’s so chilled
out and they do it more the music rather than the fame. That’s so much more
likable.
Describe
your perfect Friday night.
I’ve suddenly got really into going to
house parties, it seems to be the thing you do in LA. Because the legal
drinking age in America is higher you can’t get into clubs so everyone just has
parties at their house. So my perfect Friday night would be going some chilled
out concert, then going to a house party just when it starts to get really
good.
This is detailed and through blogging which demonstrates that you understand the need for a target audience. You have clearly identified the target audience for your band/artist. You have applied the demographic and psychographic profile well
ReplyDeleteYou have thought and applied clearly the VALS of your profiled target audience. Do consider and blog how this forms apart of the music industry markets according to genre and youth sub culture. Not only that but also consider potential markets for your campaign. This could be compared to real band/artists& their target audiences.