Tuesday 28 January 2014

Creating a focus group

What is a focus group?

  • A group of people who get together and take a look at the product and then have a general chat amongst themselves about it.
  • This is all filmed, and can be referred to later on.
  • If someone has a particularly good answer, then feel free to take them out individually and record their answer. Or stop the discussion and record just them speaking.


This is an example of a focus group for a film studies group studying film.

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