Evaluation Task 4: Target Audience

Our film is aimed at a target audience of mid-to-late teens and early twenties, in both genders.
I have interviewed brother and sister who are close in age but very different in tastes when it comes to music, past times and film preferences.


Name: Rose Swan
Age: 19
Employment: I currently am in university studying photography and media.
Favourite Films: I love things like Mean Girls and all those classic girly films, but that doesn't stop me loving a good horror film. My favourite is 'The Hills Have Eyes'
Favourite Music: I'm very into partying, being at university, so at the moment I'm big into house and club music.
Favourite TV Shows: I've just started watching 'Black Mirror' on Channel 4, and I am loving it. It has that political thriller vibe that I love. I also love all the classic girly things like, Made in Chelsea, TOWIE etc.
British or American Films?: 100% American films, they are just more out there and exciting, well of the ones I've seen.
British or American TV?: When it comes to TV I much prefer British as I think it's grittier...well not shows like TOWIE!
Favourite film genre: Don't care as long as I enjoy it. I won't restrict the films I watch because of the genre of it.
Describe yourself in 3 words: Outgoing, fun and creative.

I then interviewed Rose's Brother:


Name: Jack Swan
Age: 17
Subjects Studied: I am in my final year of A-Levels and I am studying Music Tech, English and Psychology.
Past Times: I am an avid skateboarder, I skate everywhere and anywhere. I also love DJ-ing and I often play at parties.
Favourite Music: Being into DJ-ing I have to broaden my knowledge of music. I like Dubstep and rap but I won't object to listening to someone like Ben Howard.
Favourite TV Shows:  I love South Park and The Office. They're both hilarious.
British or American Films?: I love British films, expecially This Is England, that's probably my favourite film ever. Or Kidulthood, that's another good one!
British or American TV? I really don't mind, I'll watch whatever as long as it's funny.
Favourite film genre?: The only things I will object to are chick-flicks and musicals. I'll watch everything else.
Describe yourself in 3 words: Cooler than you. (Am I allowed to say that?)





For our secondary target audience we are aiming towards males of about early 30's. These are the people that wouldn't necessarily be willing to go to the cinema and watch it, but would watch it on DVD, Sky, Netflix etc.
 Looking at the demographics of the film that majorly inspired and influenced us, American Psycho, we can see that there is a pretty even spread over the audience ratings. It would seem that the primary audience is males and female under 18, not too unlike ours. The secondary audience is between 18-29 in both genders, with only a very slight drop in ratings. The major drop occurs when we hit 45+, this could be due to the violent factors or language used. Having seen this, we would know not to target the old audiences and to target the marketing to viewers between 16 and 44. This is a very wide audience and covers a variety of demographics.