Lesson on Semiotics

In this lesson we learned some basic terminology that will be used throughout our media studies life. This list consists of:

Signifier: An object or colour that conveys something. (For example: a red rose)

Signified: This is what the object or colour conveys. (For example: a red rose conveys love)

Denotation: What we see. (For example: a kitchen knife)

Connotation: What we associate it with. (For example: a kitchen knife means someone is going to die)

Due to all the films and tv shows we have watched over the years we have created an understanding that a kitchen knife means death, when in actuality a kitchen knife should be something that is used in the kitchen, to cook.